Macquarie Bank

For too long, savings accounts have come with strings attached - shifting rates, hidden conditions, and fine print that’s easy to miss. It’s no wonder saving can feel like a game you’re not meant to win.

Macquarie Bank wanted to challenge that.

Known for putting customers first, they offer competitive welcome and ongoing rates, easy access, and no hidden catches. But in a category full of grey areas, we needed a clear way to show just how different that really is.

Our idea: the Savings Game Changer - a platform designed to expose the tricks and tactics used by some banks, and position Macquarie as the smarter, simpler choice.

The campaign rolled out across TV, digital, social and OOH, combining sharp writing with simple, striking visuals. Directed by Sanjay De Silva (DIVISION), with photography by Mark Clinton and Henry Schofield, the work cut through by cementing Macquarie as not just another player in the game, but a brand that’s here to change it.

Production, Division

Director, Sanjay de Silva

Executive Producer, Genevieve Triquet

Producer, Jane Smith

DOP, Kieran Fowler

Casting, Danny Long

Post, The Editors

Sound, Ear Drum & Massive Studios

Photographer, Mark Clinton & Henry Schofield