Macquarie Bank

Macquarie Bank offers some of the most advanced digital banking tools in Australia.

But like any tech worth trusting, it all comes down to one thing: security.

We set out to highlight the part no one sees - and most people try not to think about - the invisible layer of protection quietly doing its job in the background.

We developed the campaign idea ‘Security that moves with you’ to highlight the fluidity and speed of the user experience.

To bring it to life, we used slick transitions, clean visual effects and slice-of-life moments to show how the Macquarie Authenticator app moves in sync with real people’s days - protecting them without slowing them down.

Directed by Rag Rampal at Collider, with music by Sonar, the campaign rolled out across TV, digital, social, OOH and cinema - all built around one simple truth:

Security doesn’t have to be loud to be strong.
It just has to keep up.