Just Eat

Just Eat launched their ‘Did Somebody Say’ platform in 2020, using music and global stars to build brand fame through catchy, high-impact entertainment.

It worked - but it also left an opportunity on the table: to speak more directly to their expanding range, and connect with audiences beyond English-speaking markets.

Our task was to evolve the platform to reflect the brand’s everyday relevance - not just for Friday-night takeaway, but for everything from breakfast to late-night snacks, tacos to bao buns, groceries to pharmacy essentials.

The challenge? Find a simple, memorable way to show that range - without losing the colour and confidence the brand is known for.

The answer lay in a universal truth: the internal food fight we all have when deciding what to eat. Brain says salad, stomach says pizza, tastebuds say dessert. These everyday battles play out across every culture and household - making them the perfect creative territory.

We brought them to life through a cast of personified body parts, each with its own distinct voice and craving. Just Eat became the peacekeeper - the one-stop solution to every internal debate.

In partnership with teams across Europe, we launched a playful evolution of the platform that could flex across markets, feel culturally relevant, and even make ourselves hungry.

Campaign currently live.