Macquarie Bank

As a digital-first bank with a strong history of leading the way by embracing technology, it was only natural for Macquarie Bank to leverage AI for their biggest brand piece yet. Doing so to talk to their core offering, which powers every part of their experience; Macquarie Intelligence.

First, we were tasked with positioning the entire Macquarie Banking experience, and coining the Macquarie Intelligence phrase; laying the foundation strategy and concepts for how it rolls through each touchpoint of the business.

We then utilised generative AI to add an unprecedented level of scale to their customer stories. This approach combined their strong focus on customer obsession with the use of real customer verbatim as prompts to build the cinematic stories in partnership with Heckler.

As a final touch, we enlisted a local Australian icon, Temper Trap, to bring real human emotion to the tech-focused campaign with their song ‘Sweet Disposition’.