Harrisons Solar

HelpingelevateHarrisonsSolar’sbrand.

Solar Energy
Brand Strategy
Integrated
Design
Creative

2026

Context

Harrisons has been a trusted Kiwi brand for 60 years. But in a crowded solar market, the main barrier for homeowners isn't a lack of interest - it's category confusion.

When a high-consideration purchase feels overwhelming, Kiwis quietly push it into the 'too hard basket'.

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Solution

We built The Solar People - a long-term brand platform designed to double down on what actually drives brand preference: genuine human connection and local expertise.