Coates

Coates is Australia’s most trusted equipment hire and project solutions company. But trust doesn’t always equal top-of-mind - especially on busy worksites, where decisions are made fast and stress levels are high.

The challenge? Keep Coates front of mind in those high-pressure, problem-solving moments.

We created a platform that made Coates part of the conversation:

“Why don’t you just Coates it?”

Backed by a catchy jingle and suite of animated spots, the campaign brought Coates’ wide-ranging products to life - turning each into a cheeky but capable character. This gave the brand a distinct tone of voice and helped translate functional benefits into quick, memorable solutions.

Launched across TV, digital, social and on-site media, the work helped cement Coates as the obvious answer - whatever the job, whatever the problem.