Beerfarm

Beerfarm - a beloved WA brewery - wanted to launch its new Hazy Pale on the East Coast.

The problem? No awareness. No media spend. No stockists.

In partnership with EXAMPLE and Brightworks, we created a stunt that sought out to prove demand before the beer hit shelves.

Leaning into the viral TikTok trend of “rawdogging” (doing long, boring tasks with zero distractions), we turned a cross-country delivery run into a 48-hour beer ad - streamed in full. No music. No commentary. Just one beer, making its way across the Nullarbor.

People tuned in. Retailers paid attention. And within days, Beerfarm had 12 major East Coast stockists signed - with more asking before anyone had even cracked a can.

No budget. Just a truck, a trend, and beer campaign worth watching - to the tune of 5 million views.