Red Bull

After an eight-year hiatus, the Red Bull Trolley Grand Prix - one of New Zealand’s most iconic events - was finally making a comeback.

We teamed up with Red Bull to help bring it back to the streets of the Auckland CBD, bigger and bolder than ever.

Our campaign rolled out in two phases: first, rallying Kiwis to design and enter their dream trolleys; then, calling on the rest of the country to show up and cheer them on.

From TV to social, radio and OOH - the work tapped into the playful chaos the event is known for, and the wild creativity that sets it apart.

The event was a massive success, drawing thousands of spectators and proving once again: if it’s got wheels and zero brakes, Kiwis will show up.